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Fresh, direct, and phase-contrast microscopy is an easy-to-perform, replicable, and economical diagnostic technique included in the guidelines of the Centers of Disease Control of Atlanta in 2015
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
This book explains the seven key aspects that, according to the author, are necessary to successfully run a veterinary practice. These include, among others, working with objectives, discovering your values and making the most of them or managing conflicts. Each of these key aspects is addressed concisely and clearly, with numerous examples so readers can identify themselves with the situation.
Successfully managing emergency patients and those with critical illness requires knowledge and skills often not adequately covered in veterinary and veterinary technician training programs. The Authors have created a comprehensive resource to use to grasp the issues and scope of problems inevitably encountered in clinical practice. The book's format is designed to allow readers to digest the broad range of topics inherent to feline emergency and critical care medicine.
This practical atlas presents colposcopy in detail. It offers an innovative but extremely explanatory approach, to the benefit of space given to numerous didactic diagrams made with computer graphics and about 500 colpophotographs whose quality has received enthusiastic acclaim from the most authoritative international experts of Colposcopy. The author includes extremely clear images of squamous metaplasia’s maturation phases, dysplastic lesions, carcinoma of the cervix and rare colposcopic cases.
This volume of the Pet Owner Educational Atlas series covers the most frequent oral and dental pathologies seen in small animal practice. Pets with dental pathologies usually do not lose their appetite and owners often do not detect if their pet is suffering from oral discomfort or pain. Therefore, early diagnosis of dental pathologies is of vital importance. This book allows veterinarians to explain the importance of early diagnosis to owners, as well as details of their pet’s condition, its possible consequences, and the different treatment options available, among other relevant issues.
