There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
This volume of the Pet Owner Educational Atlas series covers the most frequent oral and dental pathologies seen in small animal practice. Pets with dental pathologies usually do not lose their appetite and owners often do not detect if their pet is suffering from oral discomfort or pain. Therefore, early diagnosis of dental pathologies is of vital importance. This book allows veterinarians to explain the importance of early diagnosis to owners, as well as details of their pet’s condition, its possible consequences, and the different treatment options available, among other relevant issues.
