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There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession.
This book aims at providing an updated overview on the most frequent pathogens responsible for Porcine Respiratory Disease Complex (PRDC), viruses and bacteria, acting in association and mainly potentiating their anatomical and functional effects and worsening the clinical outcome and economic impact. The authors, prestigious and rewarded experts with a wide experience in respiratory diseases in pigs, have focused their efforts on preparing chapters that illustrate the latest information and data on the treated topics, while making them as readable as possible. The book inspires to facilitate comprehension and educational enrichment to the preparation of a well-designed, practical approach.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
The second edition of this book presents veterinary professionals with practical solutions to specific situations they may encounter due to new tendencies influencing the sector. The author gives clear, straightforward, and yet dynamic explanations of topics such as market research, how to form a team and retain staff, business plans and protocols, or how to control expenditure. The book has also been updated with the know-how required to get the most out of the new technologies and digital tools now available to veterinary practices (social media, digital marketing, etc.). The book aims to introduce veterinary professionals who own a practice to the management skills that can empower them to become cutting-edge veterinary entrepreneurs.
This volume of the Pet Owner Educational Atlas series covers the most frequent oral and dental pathologies seen in small animal practice. Pets with dental pathologies usually do not lose their appetite and owners often do not detect if their pet is suffering from oral discomfort or pain. Therefore, early diagnosis of dental pathologies is of vital importance. This book allows veterinarians to explain the importance of early diagnosis to owners, as well as details of their pet’s condition, its possible consequences, and the different treatment options available, among other relevant issues.
