The second edition of this educational atlas on cats expands on its initial goal of helping veterinary surgeons communicate with owners by adding to the content of the first edition with 16 new sheets. Needless to say that the previous topics have been revised and updated with the latest developments in each area.
The second edition of this book presents veterinary professionals with practical solutions to specific situations they may encounter due to new tendencies influencing the sector. The author gives clear, straightforward, and yet dynamic explanations of topics such as market research, how to form a team and retain staff, business plans and protocols, or how to control expenditure. The book has also been updated with the know-how required to get the most out of the new technologies and digital tools now available to veterinary practices (social media, digital marketing, etc.). The book aims to introduce veterinary professionals who own a practice to the management skills that can empower them to become cutting-edge veterinary entrepreneurs.
The centrality of nutrition in the state of health of pets has emerged only in the recent years, both to prolong their life expectancy and to prevent the onset of serious diseases such as obesity, diabetes mellitus or liver lipidosis. The goal of this book is that each veterinarian can clearly answer the questions that are most frequently asked by the owners: Which type of food to choose? How to navigate between the different products on the market? The text also provides real recipes to be proposed in synergy with the nutritional handbooks of various food manufacturers, to consciously choose and be able to compare the nutritional characteristics of different products on the market.
