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There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
This guide compiles practical information to aid veterinary clinicians in managing cancer patients, and covers aspects related to diagnosis, prognosis, and treatment, as well as pain management and communication with owners. It has been developed by leading specialists in oncology who approach the subject from a practical perspective, and includes many images, tables, and diagrams that facilitate understanding of its content and make it an essential volume on the bookshelves of any veterinary clinic.
The second edition of this educational atlas on cats expands on its initial goal of helping veterinary surgeons communicate with owners by adding to the content of the first edition with 16 new sheets. Needless to say that the previous topics have been revised and updated with the latest developments in each area.
This second edition extends its initial aim of assisting general veterinary practitioners in radiographic interpretation and pathological diagnosis by adding to the content of the first edition a chapter on the principles of radiology and a complete atlas of radiographic positioning and anatomy. It includes 400 new images and updates previous graphic material content to further increase its quality. In addition, the book is complemented by new multimedia material, which can be accessed through QR codes located throughout the text. In this way, the reader can access different normal radiographic anatomy diagrams, both with and without the anatomical details identified.
