There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
This atlas addresses the immune mechanisms of dogs and cats and describes the most important infectious and parasitic diseases. It has been designed as an aid to veterinary surgeons to help owners understand the processes underlying the development of some of the most important diseases of their pets, the immune mechanisms involved, and the importance of disease prevention through immunisation. The digital version includes 3D animations.
Using a simple and graphical approach this atlas addresses the mechanisms involved in the immune responses of dogs and cats, and describes the most important infectious and parasitic diseases, as well as the corresponding preventive strategies.
