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There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
After explaining how clinical reasoning can be applied to identify a patient’s problems, focus on the most relevant issue, and determine its causes, this book describes complex case studies from a physiological and diagnostic perspective. Readers will be asked to answer a series of questions in order to assess their knowledge and acquire the necessary skills for properly establishing a diagnosis.
