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There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
Pere Mercader, a consultant with wide experience in the veterinary sector, provides us with the keys to efficient veterinary centre management and IT management tools for calculations and assessments in the clinic.
This second edition extends its initial aim of assisting general veterinary practitioners in radiographic interpretation and pathological diagnosis by adding to the content of the first edition a chapter on the principles of radiology and a complete atlas of radiographic positioning and anatomy. It includes 400 new images and updates previous graphic material content to further increase its quality. In addition, the book is complemented by new multimedia material, which can be accessed through QR codes located throughout the text. In this way, the reader can access different normal radiographic anatomy diagrams, both with and without the anatomical details identified.
