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There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
This guide compiles practical information to aid veterinary clinicians in managing cancer patients, and covers aspects related to diagnosis, prognosis, and treatment, as well as pain management and communication with owners. It has been developed by leading specialists in oncology who approach the subject from a practical perspective, and includes many images, tables, and diagrams that facilitate understanding of its content and make it an essential volume on the bookshelves of any veterinary clinic.
Successfully managing emergency patients and those with critical illness requires knowledge and skills often not adequately covered in veterinary and veterinary technician training programs. The Authors have created a comprehensive resource to use to grasp the issues and scope of problems inevitably encountered in clinical practice. The book's format is designed to allow readers to digest the broad range of topics inherent to feline emergency and critical care medicine.
