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There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
This illustrated work aims at helping veterinary surgeons to communicate with pet owners. After the previous volume about surgery, this atlas dedicated to dermatology helps the vet to explain the physiological and pathological characteristics of skin as well as the characteristics of diagnostic tests, treatments and surgical techniques. Every illustration describes the clinical aspects of the dermatology consultation: anatomical and physiological considerations about the skin and its adnexa, and graphic descriptions of infectious, inflammatory, endocrine, allergic or tumoral diseases. The clarity and accuracy of the illustrations turn this atlas into another useful clinical tool.
A visual atlas which describes –day by day– the hole process of embryonic development in order to be able to identify critical points in this process so a final and correct diagnosis can be established.
