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There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
Visual atlas describing general concepts and details of the main diseases affecting the urinary tract of dogs and cats. This atlas is a tool to facilitate communication between veterinary practitioners and pet owners.
Most chapters in this atlas are either disease or problem based, each providing the most relevant information about clinical signs, diagnosis, treatment, and prognosis. Because dogs or cats with the disease of the urinary tract may have more than one of the problems contained in this book, the veterinarian may utilize several chapters to helpfully explain a pet's condition. the text and images will help the owner gain confidence in the veterinarian's recommendations.
Infectious bronchitis is an acute and highly contagious respiratory disease of chickens characterized by respiratory signs comprising gasping, coughing, sneezing, tracheal rales and nasal discharge. In addition, severe respiratory distress may occur in young chickens. Respiratory distress, decrease in egg production, and loss of internal egg quality and eggshell quality have been reported in layers. Some strains of the virus produce severe kidney damage and may be associated with high mortality.
The goal of this work is to present the reader with the most common diseases that can produce immunosuppression in poultry, provide guidance for the diagnosis of immunosuppressive diseases, and examine the challenges that a diagnostician may face in confirming a diagnosis of immunosuppression. The book will feature an extensive collection of color photographs depicting gross and microscopic images.
The second edition of this educational atlas on cats expands on its initial goal of helping veterinary surgeons communicate with owners by adding to the content of the first edition with 16 new sheets. Needless to say that the previous topics have been revised and updated with the latest developments in each area.
