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  • Author: Gianna Pamich
  • Author: Inmaculada Pérez Madrigal
  • Author: Marco Garrone
  • Author: Panagiotis Mantis
  • Author: William J. Nudera
White effect. The white coat effect on the doctor-patient relationship - Dentistry book - cover book - Gianna Pamich White effect. The white coat effect on the doctor-patient relationship - Dentistry book - cover book - Gianna Pamich

White effect. The...

Price €19.90

The white coat has its roots in the Arabic word ‘qamiç’, meaning a tunic, a long, white linen underrobe worn by priests during the celebration of divine offices, but also in the Greek word ‘kámasos’, a square-shaped, sleeveless garment made of cotton, linen, or silk. The ancient Romans used it as an undergarment and adopted the Hellenic name. The first ones were beige, then they took on various colors depending on the activity of professionals and artists. However, the first person to wear a white coat was not a doctor.

Charm your clients. 
Neuromarketing for vets - Veterinary book - cover book -

Charm your clients....

Price €59.00

Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.

Diode Laser Manual in Dentistry and Stomatology -  Ruga, Garrone, Calvi, Riversa - Dentistry book - Banner Cover Diode Laser Manual in Dentistry and Stomatology -  Ruga, Garrone, Calvi, Riversa - Dentistry book - Banner Cover

Diode Laser Manual in...

Price €109.00

The diode laser is a versatile and effective solution for oral tissue care. The book responds to the needs of those clinicians who seek specific and updated training on the use of the diode laser. An extensive set of images describes clinical applications in detail, offering professionals a comprehensive learning tool and a useful resource in daily practice. It is also possible to access videos on specific topics covered in the text from a smartphone or tablet via the QR codes printed inside this book.

NuEndo ReThinking... NuEndo ReThinking...

NuEndo ReThinking...

Price €187.00

For the general dentist and the experienced endodontist alike, NuEndo is both a guide and a reference tool for the complex processes of endodontic diagnosis, prognosis, and case selection. You will come to fully understand the dynamics of the pulpal-dentin complex, the underlying conditions related to pulpal and periapical disease, and the methods surrounding its assessment.

Practical Small Animals...

Practical Small...

Price €59.00

Practical small animal ultrasonography. Abdomen aims at being a quick visual guide to abdominal ultrasound in dogs and cats. The different chapters have been grouped according to the anatomical area being examined. Each chapter contains the technique and normal appearance, examples of variations from normal, and technique exercises where applicable. Quite a few images per chapter and videos with scanning techniques enrich this practical work. 2nd edition includes up-to-date content, a new section on portosystemic shunts and new video.