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  • Author: Gianna Pamich
  • Author: Inmaculada Pérez Madrigal
  • Author: Marta Amat Grau
  • Author: Roberto Riversa
  • Author: William J. Nudera
White effect. The white coat effect on the doctor-patient relationship - Dentistry book - cover book - Gianna Pamich White effect. The white coat effect on the doctor-patient relationship - Dentistry book - cover book - Gianna Pamich

White effect. The...

Price €19.90

The white coat has its roots in the Arabic word ‘qamiç’, meaning a tunic, a long, white linen underrobe worn by priests during the celebration of divine offices, but also in the Greek word ‘kámasos’, a square-shaped, sleeveless garment made of cotton, linen, or silk. The ancient Romans used it as an undergarment and adopted the Hellenic name. The first ones were beige, then they took on various colors depending on the activity of professionals and artists. However, the first person to wear a white coat was not a doctor.

Behavioural Changes Associated with Pain in Companion Animals - Veterinary book - cover book - Behavioural Changes Associated with Pain in Companion Animals - Veterinary book - cover book -

Behavioural Changes...

Price €55.00

This book deals with pain in companion animals and how it affects their welfare, health and, of course, behaviour. It describes the difficulties encountered, throughout history, to finally reach the conclusion that animals and humans share the same neurophy- siological mechanisms to feel pain, and what their sensitive pathways are. It then goes deeper into the changes that pain can cause in the behaviour of dogs and cats and the tools available to the veterinary surgeon to control it.

Charm your clients. 
Neuromarketing for vets - Veterinary book - cover book -

Charm your clients....

Price €59.00

Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.

Diode Laser Manual in Dentistry and Stomatology -  Ruga, Garrone, Calvi, Riversa - Dentistry book - Banner Cover Diode Laser Manual in Dentistry and Stomatology -  Ruga, Garrone, Calvi, Riversa - Dentistry book - Banner Cover

Diode Laser Manual in...

Price €109.00

The diode laser is a versatile and effective solution for oral tissue care. The book responds to the needs of those clinicians who seek specific and updated training on the use of the diode laser. An extensive set of images describes clinical applications in detail, offering professionals a comprehensive learning tool and a useful resource in daily practice. It is also possible to access videos on specific topics covered in the text from a smartphone or tablet via the QR codes printed inside this book.

NuEndo ReThinking... NuEndo ReThinking...

NuEndo ReThinking...

Price €187.00

For the general dentist and the experienced endodontist alike, NuEndo is both a guide and a reference tool for the complex processes of endodontic diagnosis, prognosis, and case selection. You will come to fully understand the dynamics of the pulpal-dentin complex, the underlying conditions related to pulpal and periapical disease, and the methods surrounding its assessment.