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  • Author: Gianna Pamich
  • Author: Inmaculada Pérez Madrigal
  • Author: Jorge Martínez
  • Author: William J. Nudera
White effect. The white coat effect on the doctor-patient relationship - Dentistry book - cover book - Gianna Pamich White effect. The white coat effect on the doctor-patient relationship - Dentistry book - cover book - Gianna Pamich

White effect. The...

Price €19.90

The white coat has its roots in the Arabic word ‘qamiç’, meaning a tunic, a long, white linen underrobe worn by priests during the celebration of divine offices, but also in the Greek word ‘kámasos’, a square-shaped, sleeveless garment made of cotton, linen, or silk. The ancient Romans used it as an undergarment and adopted the Hellenic name. The first ones were beige, then they took on various colors depending on the activity of professionals and artists. However, the first person to wear a white coat was not a doctor.

Handbook of laboratory diagnosis in swine - Veterinary book - cover book - Joaquim Castellà - Joaquim Segalés - Jorge Martínez

Handbook of laboratory...

Price €40.00

This useful handbook describes in detail the entire process of diagnosis, collection and sending of samples to the laboratory, the interpretation of findings, and the description of the basic laboratory techniques. It goes deeper into the knowledge of the different swine pathologies and clearly exposes the different pathologies using flow charts that will guide veterinary surgeons through the diagnostic process. At the end of each chapter there is a clinical case that completes the information offered.

Charm your clients. 
Neuromarketing for vets - Veterinary book - cover book -

Charm your clients....

Price €59.00

Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.

NuEndo ReThinking... NuEndo ReThinking...

NuEndo ReThinking...

Price €187.00

For the general dentist and the experienced endodontist alike, NuEndo is both a guide and a reference tool for the complex processes of endodontic diagnosis, prognosis, and case selection. You will come to fully understand the dynamics of the pulpal-dentin complex, the underlying conditions related to pulpal and periapical disease, and the methods surrounding its assessment.