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There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
Who said that nutrition is boring? Not in this book! Here we have transformed nutrition into a series of graphic pages, with simple and concise text and several diagrams, drawings and images, by which the veterinarian can see all of the fundamental aspects of nutrition in dogs and cats. From digestive physiology and dietary behavior, the evaluation of body condition and morphometric measurements, to the characterization of the immediate principals and the description of the energy and nutrient requirements, this atlas is a succession of pages with an immense richness in information and visuals that will enable the reader to enjoyably deepen their knowledge about pet nutrition.
This atlas describes the avian necropsy technique in a detailed and systematic manner. It also provides information about the pathologies commonly observed in poultry at the slaughterhouse, as well as guidelines on how to collect samples for diagnostic tests. This updated edition includes, in addition to more than 200 images, explanatory videos to obtain the maximum diagnostic yield.
The goal of this work is to present the reader with the most common diseases that can produce immunosuppression in poultry, provide guidance for the diagnosis of immunosuppressive diseases, and examine the challenges that a diagnostician may face in confirming a diagnosis of immunosuppression. The book will feature an extensive collection of color photographs depicting gross and microscopic images.
