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This innovative book presents the essential aspects of bovine immunology and provides key information about the main vaccine-preventable diseases in cattle and vaccination and disease control procedures. The detailed illustrations and diagrams will help veterinary practitioners consolidate their knowledge in this field.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
Finally, a book that breaks down the entire veterinary practice model into its individual components. The retooled and redesigned model will show to the practice owner or manager how shift from activity to productivity, how to harness team's members personal talents, how to motivate clients to come in for service. Enclosed to the book there are supporting materials downloadable and a 6-part audio course: Taking charge of your client experience.
Diseases of the liver and pancreas can cause a degree of despair in veterinary practitioners: so much about the causes and treatments of these diseases is poorly understood, and too many cases remain idiopathic. This book guides both first and second opinion practitioners through clinical assessments and workups, preventing oversight of potential underlying causes. Subsequent sections meticulously delve into pancreatic and liver diseases, encompassing clinical pathology, imaging, biopsy acquisition, cytology, and histology, all expertly elucidated by specialists.
