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There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
This book describes a practical, simple work protocol which may be useful to most of those first-opinion veterinary practitioners who have to deal with cases of neoplasia in their practices. It combines the experience in clinical oncology of a first-opinion veterinary surgeon and the knowledge of a veterinary practitioner specialized in this field, and includes a wide variety of images of the most common tumours in small animals as well as in exotic species. Some key aspects such as how to collect and send samples to the laboratory, and basic surgical techniques in oncology are also addressed.
The second edition of this book presents veterinary professionals with practical solutions to specific situations they may encounter due to new tendencies influencing the sector. The author gives clear, straightforward, and yet dynamic explanations of topics such as market research, how to form a team and retain staff, business plans and protocols, or how to control expenditure. The book has also been updated with the know-how required to get the most out of the new technologies and digital tools now available to veterinary practices (social media, digital marketing, etc.). The book aims to introduce veterinary professionals who own a practice to the management skills that can empower them to become cutting-edge veterinary entrepreneurs.
