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There is a need to publicize the syndromes occurring in veterinary personnel due to work-related stress. Vets are apathetic or leaving the profession.
Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.
The number of new technology vaccines available has been increased worldwide, as well as their widespread use in the poultry industry, especially at hatchery level. Therefore, an updated review with practical and visual approach has been developed in order to highlight the importance of hatchery vaccination in poultry farming, whatever the vaccination technique used (in ovo, subcutaneous or spray vaccination), to control the main diseases affecting this species (infectious bursal disease, Newcastle disease, infectious laryngotracheitis, etc.). This handbook has been written by an expert with wide experience in this field. Numerous graphic resources have been included to complement the information provided and make the contents more understandable and accessible to readers.
A vaccination failure occurs when the chickens do not develop suitable antibody titer levels and/or are susceptible to a field disease outbreak. Therefore, an updated review has been thoroughly developed in order to highlight the importance of detecting and solving the major vaccination failures in commercial chickens.
Atlas entirely dedicated to infectious bursal disease based on a practical and graphic approach of the topic. This handbook has been carried out by highly experienced authors closely involved with this disease in Africa, where its prevalence and incidence are significant. This updated work has been carefully developed including the most essential contents, so that it depicts a valuable tool to cope and control this virus as far as possible. Includes many helpful tips and visual graphic resources provided by the authors to enrich and turn this atlas into a reference in its field. Furthermore, diagnosis and vaccination have been thoroughly explained, highlighting vaccination programmes and types of vaccines. The atlas format helps to make the contents understandable for readers.
The goal of this work is to present the reader with the most common diseases that can produce immunosuppression in poultry, provide guidance for the diagnosis of immunosuppressive diseases, and examine the challenges that a diagnostician may face in confirming a diagnosis of immunosuppression. The book will feature an extensive collection of color photographs depicting gross and microscopic images.
The second edition of this book presents veterinary professionals with practical solutions to specific situations they may encounter due to new tendencies influencing the sector. The author gives clear, straightforward, and yet dynamic explanations of topics such as market research, how to form a team and retain staff, business plans and protocols, or how to control expenditure. The book has also been updated with the know-how required to get the most out of the new technologies and digital tools now available to veterinary practices (social media, digital marketing, etc.). The book aims to introduce veterinary professionals who own a practice to the management skills that can empower them to become cutting-edge veterinary entrepreneurs.
