Veterinary practice management. 2nd edition - Veterinary book

Veterinary practice management. 2nd edition

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The second edition of this book presents veterinary professionals with practical solutions to specific situations they may encounter due to new tendencies influencing the sector. The author gives clear, straightforward, and yet dynamic explanations of topics such as market research, how to form a team and retain staff, business plans and protocols, or how to control expenditure. The book has also been updated with the know-how required to get the most out of the new technologies and digital tools now available to veterinary practices (social media, digital marketing, etc.). The book aims to introduce veterinary professionals who own a practice to the management skills that can empower them to become cutting-edge veterinary entrepreneurs.

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Veterinary Practice Management. Second edition.

The second edition of this book presents veterinary professionals with practical solutions to specific situations they may encounter due to new tendencies influencing the sector. The author gives clear, straightforward, and yet dynamic explanations of topics such as market research, how to form a team and retain staff, business plans and protocols, or how to control expenditure. The book has also been updated with the know-how required to get the most out of the new technologies and digital tools now available to veterinary practices (social media, digital marketing, etc.). The book aims to introduce veterinary professionals who own a practice to the management skills that can empower them to become cutting-edge veterinary entrepreneurs.

Author:

IGNACIO MÉRIDA ISLA

Degree in Veterinary Medicine, MBA, and CertAVP. Founder and director of Assis VBA.

KEY POINTS:

➜ A must-have book for veterinary entrepreneurs who are going to set up their own practice.

➜ Includes basic knowledge on how to use the new technologies and digital tools now available to veterinary practices.

➜ Contains real-life examples to help vets tackle the situations they routinely encounter in their practices.

➜ Covers topics such as marketing, human resources, financial management, and process improvement.

➜ Full of up-to-date content presented in a concise, visually appealing format.

Table of contents:

Introduction

MARKETING

1. What is marketing and where should investments be made?

2. Positioning of a practice

3. Strategy

4. Brand design

5. Market study and practice viability

6. Marketing in the waiting room

7. Design of a marketing campaign

8. Quality survey: what to ask and what for

9. Client retention

10. How to and why sell food products

11. Inbound marketing for veterinary practices

12. Getting to know our clients

13. Value proposition

14. Customer experience

HUMAN RESOURCES

15. How to be a leader

16. Team building

17. Personnel retention

18. Job descriptions

19. Coaching

20. Employee appraisal

21. Design of job offers

22. Job interview

23. Incentives and cross-selling

PROCESS IMPROVEMENT

24. The Toyota production system

25. Protocols in the veterinary practice

26. Appointments

27. Technology use in the modern practice

28. Personnel management and work schedule improvement

29. Creation of information sheets

30. Process improvement

31. Management software

FINANCIAL ANALYSES

32. Target-based incentives

33. Simple tools to assess success

34. What is a business plan

35. Controlling expenses

36. Establishing business objectives

37. Pricing strategy

38. Financial analysis and types of financing

39. Suppliers

Bibliography

9788418498466
100 Items

Data sheet

Author
Mérida Isla
Trim size
17x24
Pub date
01/28/2021
Product type
Hardcover

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